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AJR in the Classroom Discussion questions for the December 2005 / January 2006 issue, along with suggestions for further readings on revenue models for news Web sites, journalists' roles in crisis situations, e-mail interviewing and reporting on the poor.
Story 1: Adding a Price Tag | Story 2: Off the Sidelines | Story 3: Inbox Journalism | Story 4: Reporting Out of the Comfort Zone
STORY 1: "Adding a Price Tag: The New York Times joins the ranks of news organizations charging for some of their online content. Is paying for Internet news inevitable, or will the Web's 'information wants to be free' culture prevail?" By Lori Robertson
MORE INFO FROM
THE STORY: TimesSelect charges online users $49.95 a year to access
The New York Times'
op-ed pieces and columnists, story archives and other services. Other news Web
sites, like the Spokesman-Review's, are charging users to read the print edition
online but are giving them Web extras for free. And still others, like The
Washington Post's site, require users to register to read the online product, but
rely on
advertising to support the business. What will be the Internet revenue model for the future?
Futurist Roger F. Fidler, who has been conceptualizing electronic news design
for decades, predicts subscription fees will be embraced more widely. But he believes the
fees will be lower than newspaper subscription prices.
CLASS INTERVIEW ASSIGNMENT / DISCUSSION / RESEARCH: The Newspaper Association of America keeps a list of
newspapers that charge for online content. There were at least 44 on the
list in November. The teacher should get a copy of the list and assign each student a news
site to call to interview a top editor or the publisher. Students should
find out when the Web site shifted from free to paid subscription; how much users are
charged, and for what; and how many subscribers are signed up. They should
also find out how much revenue is flowing in annually from the
subscriptions, if the revenue is meeting expectations, and how big of a percentage
that is of the site's overall income. Students should type up
their findings and be prepared to present them to the class. Students should do readings on the future of electronic news media (for a jump-start, see links below), then write an 800-word,
sourced analysis, making their own predictions on how these news products may
look and read in 10 or 20 years. What type of content might we see? How will
it be delivered? Where will the revenue come from? Bonus points for sketches
of page designs. ADDITIONAL READINGS AND
LINKS: "New Business Models for the Age of Engagement,"
by Melinda Gipson, electronic media director, Newspaper Association of
America, published on The Digital Edge, December 2005 "Get it together: Blog collectives seek to draw ads,"
by Paul Berger, Online Journalism Review, published Dec. 8, 2005. "How to make money on your news content website," a wiki by ORJ's Robert Niles, published Oct. 21, 2005 STORY 2: MORE INFO FROM THE STORY:
Reporters and ethicists offered differing opinions on where they'd draw the
line. According to Smolkin, no one interviewed for the story said journalists
should never help under any circumstances. But some, including Paul McMasters,
the First Amendment ombudsman at the Freedom Forum's First Amendment Center,
said a journalist's role in objectively documenting the news could become
compromised if he or she becomes a part of the story. Michael Josephson, founder
and president of the Joseph & Edna Josephson Institute of Ethics, countered that
a journalist's primary obligation is to act as a human being. CLASS
DISCUSSION / RESEARCH PAPER: Invite a panel of three professional journalists in for an
ethics discussion. Try to include a photographer, a print journalist and a
TV journalist. Lead a talk on when - and if - it's appropriate to offer aid
to victims of a crisis or tragedy while reporting a story. And if assistance
is given by the media, should that action be revealed to the public during
the telling of the larger story? Or would it be interpreted as media
grandstanding? Have students write an 800- to 1,000-word research paper on
pre-Hurricane Katrina instances in which media were criticized for lending a
hand in the face of crisis or tragedy - or for failing to lend a hand.
Students should cite sources used and offer their thoughts on whether
journalists acted appropriately. They should be sure to include background
and context on their case(s), along with reaction from other media at the
time. ADDITIONAL READINGS AND
LINKS: "Myth-Making in New Orleans: The impressive
media coverage of Hurricane Katrina was marred by the widespread
reporting--sometimes attributed to public officials--of murders and rapes
that apparently never took place. What can news outlets learn from this
episode to prevent similar problems in the future?" By Brian
Thevenot, AJR's December 2005/January 2006 issue. MORE INFO FROM THE STORY: Some editors are concerned that e-mail interviews can promote lazy reporting and reliance on untrustworthy sources. Others say that nuances of an in-person interview - body language, tone of voice and off-the-cuff-remarks - can be lost when the exchange is only electronic. But others counter that e-mail interviews give journalists a written record of the "conversation." And, they say, the computer exchanges can break down language and geographic barriers, and, in some cases, induce harried sources to reply when they're not willing to invest the time in a phone conversation or a sit-down chat. CLASS DISCUSSIONS / RESEARCH:
STORY 4: “Reporting Out of the Comfort Zone: Setting college students loose in a low-income neighborhood doesn't quite inspire the enthusiasm Syracuse professors hoped it would." First Person by Steve Davis and John Hatcher
MORE INFO FROM THE STORY: The 30 print journalism students - mostly white - expressed discomfort at interviewing sources very different than themselves, had to learn to shake their overreliance on the computer and the telephone for interviewing, and had to hustle to succeed. But those who worked hard and showed initiative came away with a couple of great stories, their teachers said.
CLASS INTERVIEWING / REPORTING ASSIGNMENT AND DISCUSSION:
ADDITIONAL READINGS AND LINKS: Teachers' guide written by Chris Harvey, online bureau
director at the University of Maryland Philip Merrill College of Journalism and
former managing editor of AJR. Copyright © 2005 and 2006 University of Maryland Philip Merrill College of Journalism. Permission is granted to freely print, for classroom use, up to 100 copies of the most up-to-date version of this document, as long as the document is not modified.
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